Publishers contemplating ad monetization for their websites or blogs should consider video ads first and exclusively. These are some of the most appealing and engaging advertising available today, particularly for Out-Stream video.
As a publisher, you can choose between the efficacy and potency of In-Stream advertisements, which take the ads as soon as the user clicks on them, or you can monetize Out-Stream ads, which have a longer viewable duration due to their reputation for being less intrusive.
That is why it is usually recommended to publishers that they should not limit themselves to one type of video ad, but rather conduct the finest blend possible in order to double their income.
As you may be aware, maintaining a lucrative website or blog while providing value to users is not easy. And it isn’t always a simple task. Aside from that, there are several monetization tactics and channels to investigate, and be aware that it can all get tedious.
Finding the finest ad network to work with can be a difficult task if you’ve decided to monetise your website or blog entirely or partially with video advertisements.
When working with an ad network, there are numerous factors to consider. You want to work with an ad platform that allows you to better manage your ad layouts, fill as many ad spots as possible, and generate as much income as possible.
Things To Consider When Choosing The Best Video Ad Network Targeting
Depending on your video ad goals, additional targeting options such as geo-targeting, behavioral targeting, contextual targeting, and retargeting may be beneficial. Finding a video ad network with a large number of targeting options might be really beneficial.
Advanced and professional video ad networks should be able to deliver the best video advertising across a variety of platforms. People use a range of devices to access the internet or websites (tablets, computers, smartphones), so it’s critical that your ad network platform can manage video ads via mobile video ad networks on other devices.
Are you unsure which video ad network is the greatest fit for you? You could look at the current clients of a video ad network. Do they have any blogs or websites that are similar to yours? If you answered yes, it’s possible that a video ad network may be the ideal fit for your website or blog.
Size of the Network
The ad network’s size offers you an estimate of how many adverts and types they can offer you. When trying to complement an ad to a website or blog based on its written or visual content, a larger list means the ad network has more alternatives.
Increased user engagement and greater Click Through Rates are the results of better targeting. A larger list indicates that the network has a large number of advertisers.
Quality of Ads
Ads of low quality are bad for advertising in general. Users perceive the video advertising that appear on your website or blog as either directly or indirectly encouraged by you, whether you want it or not.
Many publishers are unconcerned about the adverts that are served on their websites or blogs. While this generates cash in the short term, it has the potential to damage your blog and user experience in the long run.
It’s ideal to work with ad platforms that only show advertising to your users who are interested in them. Advertisements should be relevant and related to your website’s niche.
If you are looking for popular platforms for Video Ads in 2021, you’ll meet MediaFem. This is a UK full-service SSP platform, with more than 13 years in activity. It connects publishers from all around the world to its programmatic demand, through RTB solutions. They provide both video in-stream and out-stream to run in all formats. Their ads are filled with varied content, assuring an almost 100% filling rate.
MediaFem works with open and fixed CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is on the platform, only have to select the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
We conclude that video is a good choice for those publishers seeking to boost their profits and to achieve this it is important to find the right network. MediaFem offers experience, support service 7 days a week, and the chance for the publisher to regain control of their activity with full transparency.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Revenue Share model of 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
What are you waiting to have video ads on your site? Take the first step now
Also published on Medium.