Publishers considering experimenting with ad monetization on their websites should always keep video activity in mind. Video ads are one of the most attractive today, especially when it comes to Out-stream video. Just 2019, the United States invested approximately $ 40 million in video ads. As a publisher, you have Read more…
After the extraordinary pandemic experienced throughout 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. The ad tech industry is very dynamic. This is why it is important for the Publishers to be able to join those Read more…
Another growth area is connected TV advertising, which includes ads served to TV sets via the internet, be it via a smart TV or another device such as a Blu-ray player, game console or set-top box, such as Roku or Google Chromecast. We predict that 57.2% of the US population Read more…