Your online publishing company’s heart is your website. As an online publisher, the website serves as the most effective medium for distributing your content to users, allowing you to gain from each impression. Despite our best intentions, we often see publishers experiencing a sudden fall in revenue, as well as Read more…
To optimize the effectiveness and coverage of your next mobile advertisement campaign, which mobile ad sizes do you concentrate on? Mobile advertisements come in all shapes and sizes, but did you know that some are more effective than others? When learning how to build a display campaign, it’s critical to Read more…
Business owners, bloggers, and publishers who make money from Google AdSense had a tough year in 2020. 2 years ago, Google made changes to its software, as well as new regulatory requirements for California-based companies, such as the CCPA. In this regard, AdSense is an excellent tool for producing a Read more…
Programmatic display advertising is the automated purchase and sale of web advertisements in which advertisers identify budgeting and targeting specifications and then leave it to the adtech distribution network to automatically position their ads on pages across the web. This is in contrast to the conventional method of direct advertising Read more…
The field of advertising, like technology, has changed. The term of the day is mobile ads. It is without a doubt one of the most successful ways to reach out to new clients. According to the IAB’s internet advertising sales survey for 2018, “advertising delivered on a mobile device currently Read more…
Ad Mediation is the use of technologies and methods for monetization to help publishers optimize show ad fill rates and eCPM. It may also provide a feature that allows publishers to identify and display advertising from ad networks, direct marketers, and other channels on their websites. Why Are Mediation Platforms Read more…
For good reason, Google AdSense is among the most well-known advertising networks. They have a wide range of ad formats, distribution systems, monitoring tools, and, most notably, prompt payouts. Since many individuals and businesses rely on advertisers on their websites to make money, it’s not unusual for them to register Read more…
2020 was a difficult year for entrepreneurs, bloggers, and writers who earned money from Google AdSense. Adjustments to the Google algorithm, as well as new regulatory guidelines such as the CCPA for California-based businesses, were implemented two years ago. About this, AdSense is also an outstanding platform for generating a Read more…
Are You Considering Google Advertising and Want to Know What the Best Ad Sizes Are? The Google Display Network, which reaches 90 percent of Internet users worldwide, is undoubtedly the best. As a result, Google Ads is an excellent way to advertise the company to a larger audience. Is it Read more…
What Is Traffic Arbitrage? Traffic Arbitrage is a business strategy where you can purchase traffic at a lower price, to resell it and to gain revenue on your blog site. An advertiser is a person buying and selling traffic. This participant redirects traffic by buying and selling it on a Read more…