Native ads are now one of the best solutions to comply with Publishers and Advertisers’ requirements in one shot, as it synchronizes the ads with the site’s content making it look organic content of the site. However, to get an improvement in the user experience and boost their earnings, we Read more…
After the extraordinary pandemic experienced throughout 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. The ad tech industry is very dynamic. This is why it is important for the Publishers to be able to join those Read more…
As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…