Achieving the expected benefit from Google AdSense is very easy as long as you know and comply with the terms of service and avoid common AdSense website problems. At MediaFem we tell you which are the 5 most recurring mistakes that Publishers make when starting AdSense: Not knowing the terms Read more…
During the last ten years, we have witnessed the growth and flourishing of ad tech. Since then, many good things have been said about the roaring success of industry giants. Now it’s time to unveil their fails and learn our lessons. We live in the heyday of recently-born advertising technology. Read more…
Ten years ago, I started as the CEO of MediaFem. At that time, my team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as Read more…
Every 12 months a new wave of changes in advertising arrives and with it a period of disruption. As an industry we are to blame for having allowed the triopolio of Google, Facebook and Amazon. Now they have more income than they should in an equal distribution of the cake. Read more…
In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts Read more…
A long queue for the accreditation table, busy halls and seven movie theaters at full capacity. It could be the framework of the premiere premiere of some expected film, but that was really the IAB Now event organized by the Interactive Advertising Bureau of Argentina (IAB) to discuss the present Read more…
In figures from Statista, the region of North America invested 22.600 million dollars in native advertising for 2017 Since 2013, according to eMarketer, less than 10 percent of the media did not offer this type of content According to Owler, Buzzfeed, one of the strongest exponents of this technique, enters Read more…
Leaving the phone to the kids is, in addition to a very bad option for your health, a risk with all the letters. There are hundreds or even thousands of applications for this audience that contain games, puzzles and other gossips to entertain them. Most, except those that are paid, Read more…
The content where advertising fraud is registered the most is on video, in up to 20.4 per cent of the cases For 2018, Unilever raised revenues by 50 thousand 982 million euros worldwide Advertising represents up to 12.5 per cent of digital marketing budgets It seems that every month new Read more…
There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much Read more…