In order to earn money monetizing your blog, you have to know how to apply good SEO to your website to capture organic traffic from Google. Otherwise, you will have no choice but to invest in paid campaigns. In fact, there are people who are dedicated to setting up very simple websites to only get traffic from paid campaigns and measure whether the investment is profitable compared to the commissions they earn from people who end up buying the recommended product. Whatever your case, on this volume of we SEO: Guide To Conquer The Top Of Google, will tell you 7 advantages of implementing an SEO strategy.
1. Increase the visibility of a business
Implementing an SEO strategy is one of the best ways to increase your firm’s visibility organically. Imagine the following scenario: your business deals with the sale of washing machines. A user is having problems with his washing machine, so he researches on Google how he can repair it himself. Coincidentally, you have an article that shows a step by step to repair washing machines, so you win that visit for your website. And although the article talks about repair and not sale, this is only the beginning of a customer relationship with your brand. It is what in Inbound we know as the attraction stage.
2. Attract qualified traffic
Like this visitor, many other users will come to your content to solve their doubts or find solutions to their problems. With the creation of valuable content, optimized for search engines, your website will organically attract the leads you are looking for, at the right time. In this way, the more visits you receive, the more people will know you and the more likely you are to close a sale, which leads us to the next advantage.
3. Generates sales leads
Imagine that, although Pedro repaired his washing machine, he definitely needs to change it, since he continues to have other faults. As Pedro already knows your brand, thanks to the fact that he has found the solution to his questions in your articles, he will surely already trust your business and will think of you, as the first option, to buy his next washing machine. This is the decision stage in the Inbound methodology.
4. Position a company as an authority in the market
Continuing with our example, in the minds of many other users, your company will be the first brand that comes to mind when they think of washing machines. SEO allows you to achieve this by facilitating the correct indexing and improving the organic positioning of your content.
Thus, whenever anyone searches for information about washing machines, your website will be the first to appear, or at least, the result that they are looking for. In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content. Google has recently looked favorably on content published by authors who have recognized technical authority and credibility on the respective topics. For example, on a disease content website, you might want to have articles written by doctors, with an author page containing information about their professional history.
5. Educate the market
Users like these have surely educated themselves with your articles on the operation, care and maintenance of their washing machines. They have also managed to understand what specifications they are looking for with their washing machine, according to their personal needs. As you can see, the importance of positioning content lies not only in closing sales, but also in educating the audience to make better decisions.
6. Triumph over the competition
Finally, if your firm is the one that produces the most complete and relevant content about washing machines, who do you think users will look for when they want to know something about washing machines? Who will they trust if they need to make a purchase? Although it takes time and a lot of work to implement an SEO strategy, in the long run it generates constant and lasting results.
7. Better return on investment
SEO requires a much lower investment than other strategies such as SEM or traditional advertising. The investment that SEO requires translates into the payment of some tools such as the ones we saw previously, the salaries of the SEO specialist or the content creator and the payment of the domain and hosting of the website, for example. However, the return more than multiplies the investment and the best thing is that the work that was done once continues to generate returns in the medium and long term.
Remember To Check MediaFem To Monetize Your Website
MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.
By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.
For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. Also support standard methods of payment to pay out publishers as Paypal.
For additional information on how to monetize with MediaFem, go to FAQMediaFem.com Or read How to make money with MediaFem Ads – Step by Step. And stay tuned, we will continue uploading more articles on this topic.
Also published on Medium.