SEO stands for Search Engine Optimization. It is the set of strategies and optimization techniques that are made on a web page so that it appears organically in Internet search engines such as Google, Yahoo, or YouTube. The correct application of SEO can cause expressive increases in the traffic and visibility of companies on the Internet. If you are monetizing your blog, and you do not apply these strategies, I am sorry to inform you that you are losing money. Continue reading Is SEO Dead? and learn more about this topic.

Almost every time Google makes an update to its algorithm or SERP features, this question becomes a trend. The answer is “No” but SEO does not exist in isolation, in fact, it is a very vital pillar in your digital advertising strategy.

New customers will see your business multiple times before making a decision, not only on Google search, but also on many other platforms such as social media, TV, radio, YouTube, review sites, Google My Business, and so on.

As you know, all of these can help you with search engine optimization, and they all bring benefits to your business in their own right and therefore may be necessary for your digital advertising strategy to succeed.

Consequently, a smart digital advertising strategy will use SEO to help drive other aspects of advertising, and vice versa.

What are the most important elements of an SEO strategy?

For your SEO strategy to be successful, you have to activate as many signals as possible that Google shows as important. A useful way to see how all of these individual actions fit into an overall strategy is to think in terms of fulfilling the following three pillars.

Understanding, Credibility, and Deliverability


If you want Google to recommend your content as the most suitable solution for your user’s problem, it has to clearly understand what you are offering. Actions such as clear wording, adding schema markup, or looking for relevant incoming links help Google understand and trust that it has correctly interpreted what you’re offering.


If Google has understood that several pieces of content offer a solution of a similar level of value to the user, then it will recommend the one it perceives to be the most credible. Actions like improving E-A-T, link building, and linking to relevant sources – all help with your credibility and the credibility of your content.

Delivery capacity

Google wants to recommend content that provides a great user experience: fast, engaging, high-quality, and in the most appropriate format for the user’s specific needs at the time (device geographic location, bandwidth, etc.).

Actions like mobile compatibility, download speed, use of video, and text in your content help ensure that Google considers your content worthy of distribution.

Every SEO action you take will serve one of these pillars.

Monetize Your Website With MediaFem

MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.

By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.

For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service.  Also support standard methods of payment to pay out publishers as Paypal.

For additional information on how to monetize with MediaFem, go to Or read How to make money with MediaFem Ads – Step by Step. And stay tuned, we will continue uploading more articles on this topic.

Also published on Medium.

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