Whether you’re commuting, in a park, or at work, take a look around. It’s evident that we’ve entered a new audio era, and that audio advertisement is a viable choice, thanks to the proliferation of smartphones, Earphones, and personal computers.
Though audio advertising is still in its inception, programmatic audio advertising allows advertisers to target increasingly committed users through streaming platforms.
We’ve seen an increase in the use of audio services, such as podcasts, internet radio, and music, in recent years. Consumers are devoting an increasing amount of time to new media.
The digital medium for distributing audio advertisements is quickly gaining traction. Audio commercials can be provided by entertainment and media companies. Audio ads, like other programmatic marketing strategies, helps you to use complex targeting techniques in your digital ad campaign to hit specific geolocations and target markets.
This type of advertising is only available on a few well-known media networks. MediaFem is one of the best. This is a full-service SSP network with over 13 years of ad monetization expertise based in the United Kingdom. A lot of publishers use their ad codes to motivate visitors to read more material on the same page or to increase revenue from referral traffic.
This ad company uses cutting-edge analytics to provide clients with A/B monitoring, intelligent reporting, and personalization, all of which are critical for success in new media.
MediaFem collaborates with Publishers on a revenue-sharing basis of 70% and does not charge any upfront fees. These numbers are the same for all publishers, regardless of where they are located, and they aren’t averaged. For their implementations, publishers can choose between header bidding and the regular One Ad Code solution. All video, audio, display, mobile, and native formats are supported by MediaFem.
They’re dedicated to developing cutting-edge ad solutions that leverage audio’s powerful potential as an interactive tool while also providing a meaningful, customized audio experience.
The MediaFem ad platform is adapted to audio, allowing publishers to further monetize their audio inventory while also providing users with a one-stop-shop for audio-centric programmatic buying at scale.
Publishers can increase revenue while improving sound quality by implementing simple ad integration into any digital audio content, whether it’s a podcast, music download, or digital broadcast. On the majority of streaming servers, they allow both client-side and server-side ad insertion.
According to their strategies, podcasters face more complicated monetization situations and programmatic environments than anybody else in the industry. MediaFem‘s dynamic ad insertion technology allows them to position ads anywhere around the podcast, in high-quality for optimal listening, and with sophisticated targeting options.
Also published on Medium.