Are you interested in monetizing UK mobile traffic? Then this article is for you.

Taking into account that the UK is the sixteenth country with the most internet users in the world, then it’s no surprise that you’ll be interested in knowing how to monetize your mobile ads. With a population of 67 million people, of which 97% of it has access to the internet, approximately 95% of its people use mobile phones in the UK. This makes the traffic extremely big and fast, which can be an advantage but at the same time a disadvantage for small businesses.

When you create an app and it has enough engagement and it’s ready to monetize, then you should know what mobile ads can do for you. These are commercials and ad campaigns designed exclusively for mobile devices. 

In this context, “mobile devices” include smartphones, tablets, and wearable devices. Mobile adverts can appear within apps, on websites accessed through mobile devices, or on social media platforms accessed through mobile devices.


So, how can you use this type of ads for your benefit? Well, you’ll need to find a good ad network that connects you with the advertiser and makes you gain profit out of every click or impression the ad makes in your app. Here, we show you some options for you to test:

1. MediaFem

MediaFem has 12 years of ad monetization experience and is based in the United Kingdom. This is a full-service supply-side platform powered by a cutting-edge prediction engine. As a result, it provides essential tools for digital media success to publishers, such as A/B testing, intelligence reports, and customization options.

The key advantage of using MediaFem is the usage of Ad Styles, which attract the viewer’s attention on a greater level. This raises the likelihood that they will click on the advertising, resulting in increased profits. Another significant advantage is that MediaFem features a non-averaged revenue split scheme for publishers and it is also unaffected by the publisher’s physical location.

Besides, MediaFem supports all video, display, mobile, and native formats. It also often publishes advertising. You may choose from a variety of positioning options, all of which can be customized to match your style and aesthetic. 

2. AdMob

In AdMob, you can use automated artificial intelligence to insert advertising, which means you upload one line of code to your app, and ads are created automatically. You may also go the manual route, in which you select and arrange advertising where you want them.

This ad network allows you to promote using text, photos, video, or interactive media. And the best part is that you may display whatever ad format you choose. All advertising are tailored to offer adverts relevant to your app, allowing you to earn more money.

If you wish to connect to other mobile ad networks, AdMob provides ad mediation. You can also track the success of your campaigns by linking to Google Analytics. It also syncs with Google AdSense if you’re doing online campaigns. This ad network contains tools for both novice and experienced publishers that are designed to help you optimize your income.

3. StartApp

StartApp is a mobile technology business that claims to maximize publishers’ eCPMs, fill rates, engaged users, and income. This is accomplished through the company’s usage of smart data knowledge to route advertisements through programmatic and direct transactions. This ad network allows you to use interstitial advertising, which means that an advertisement will take over the screen for a brief period of time between two pages or portions of your website or mobile application.

Although it is regarded as a more obtrusive kind of advertising than standard banner advertising, some have generated considerably better revenue rates utilizing interstitial advertising.

What’s Next?

Once you have the ad network selected, you can now monetize your app with mobile ads in the UK. At first, it can be hard to see good results out of it, but it’s important to keep trying and testing ad networks. This last thing is because not every one of them works the same, and maybe the one you choose is not suitable for your expectations or product. 

Also published on Medium.