Some websites don’t imagine how they will increase their website traffic until later when the website is assembled. Don’t do the same. You should know website traffic is a determining element. It doesn’t only give you a hand in building better articulation of marketing strategies but also provides a great deal of assistance in putting together your audience engagement.

The participation of web traffic in improving search engine reliability cannot be undermined because it’s considered as an active impulse in increasing conversions. you have to consider the ways that you will drive traffic to your website. More traffic on your website involves rank and rate improvement which results in generating more traffic and the entire process repeats.

The Internet in Albania has the lowest quality in Europe as far as speed and coverage are concerned. Being one of the smallest countries in the world, their internet started to penetrate at the end of 1990 and was mostly used for emails. At the beginning of 2000, it started to penetrate enormously and its biggest growth has been seen in the past five years and so their publishers wanted to increase their website traffic. Sadly, not many took advantage of this situation. 

You may notice that some of the sites in certain languages are not serving Google Ads, one of them is Albania. This happened because there are not many people looking for original content in Albanian. In addition, there’s a lack of ad networks willing to spend money in a small country of 3 million people. But there are other good alternatives besides AdSense.

We balance some of the greatest options for Albanian Publishers:

  1. MediaFem

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

2. RevenueHits

RevenueHits is a self-service advertising network platform for publishers. It’s a powerful solution, leveraging smart algorithms designed to maximize website monetization. Their technology enables them to analyze millions of online ads and analyze ad performance over time. Their large ad inventory includes effective text and display ads that promote performance-based offers. 

  1. Verizon Media

Verizon Media provides publishers with access to advertisers and ad server technology solutions; they currently serve over 1000 direct publishers.

Publishers can choose from header bidding solutions to traditional waterfall configurations to meet premium demand for advertising inventory. They are offered controls for brand security and seamlessly integrable tools to manage advertising inventory. The supported display formats include display, mobile, native, and video display inventories.

  1. AirPush

Airpush offers monetization techniques for mobile app developers and publishers looking to earn more revenue. Additionally to common and traditional display ad units, Airpush offers monetization by video ads, advanced overlays, rich media, and push notifications that pop up in the notification slide-down trays on mobile devices.

Standard in-app banner ads are static or rich media display ads of different sizes that are displayed inside the application. Push ads are more invasive to the user: they display in the notification tray of devices, side by side with other alerts, which can be annoying for your users. In order to use their services, your payment balance must meet a minimum of $50 to receive payment.

In 2020, Airpush became Airnow Monetization, joining Data, Distribution, and Cybersecurity in the Airnow network.

  1. Propeller Ads

PropellerAds works with banner ads in all standard sizes, such as 728×90, 300×250, 160×600, and 120×600, aside from on-click and in-banner video ad formats. So, if the ads are positioned tactically, publishers can expect CPMs as much as $1-2.

They have plenty of active campaigns around the world and perform manual checks to eliminate all unsafe and suspicious advertisers, thereby ensuring high ad quality. In addition, publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.

Also published on Medium.


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