Native Advertising is all about creating ads connected with the website content, design, and coherent with the platform performance that the viewer perceives the ad belongs there.
Promoted search results and sponsored blog posts are common examples of native advertising. Both formats produce the same kind of value to readers or users as the organic search results and social media blog posts.
Publishers have adopted native ads as an essential way of monetizing content beyond platforms and tools. Native units also stimulate valuable user actions without “resigning” the overall user experience, driving users to web pages such as video, sponsored content, and more.
Advertisers adjust native ads to the conditions to get the user’s attention and stimulate their interest so that they read or share the ad. Many people don’t even notice they are seeing native ads on a website they’re looking at. Here are different ways how native ads can increase revenue.
Native Advertising Attack Banner Blindness
Banner blindness is like a plague. Generally, the Click-through rate of display ads is very low: 0.06%. Almost all ads are just not receiving a click. Many of them are not even seen by users. Tracking research reveals that display ads in the sidebar of a website, and even ads at the top of the search engine results, are for the most part ignored by viewers.
But not native ads. According to several reports, users look at native ads 55% more than regular ads, and native advertising leads to nearly an 18% lift in sign-ups.
Because they don’t look like ads, native ads are more expected to engage readers the way organic content does. This is even truer on smartphones for example, because of the tinier size of the screen, there is less visual context, and it can be more difficult for the reader to recognize which on-screen components are ads.
Native Advertising Is All About Finding New Horizons
The greatest challenge facing publishers nowadays is getting their website or blog found among the millions out there. The approach of native ads has been manifested to work over and over again.
Why? It’s all about the query or search intent. With native ads, the reader is in ‘finding mode’. They are not looking for something in particular, as when using a search engine. Nor are they checking what’s happening in their social network.
Rather, when viewers click on native ads, they are primed to discover something that catches their interest. In fact, readers are 5 times more likely to engage with a discovery ad, rather than search or social, and bounce rates are around 40% lower too.
You Can Tell Captivating Stories with Native Advertising
Storytelling sells a lot. It’s one of the fundamental propositions of online marketing and advertising. Stories generate uncertainty, interest and captivate the user’s attention. The majority of users remember how that story made them feel. How it grabbed their attention. How it answered a need.
Native advertising is the ideal method to create and promote content around your website or blog, which is the very thing that guides users or readers to sign up.
You Can Target Your Audience With Native Ads
We all know that finding your target audience is tough. When you provide ads to the incorrect audience, it is not just a waste of time and money, it can also injure your website integrity. With advanced interest targeting of native ads, you can go directly to the point and find your real audience.
It boils down to this: every person has an online persona that doesn’t certainly reflect their close interests. Frequently, the things we share are not the things we really like to read.
If you are interested in placing native ads on your website or blog, MediaFem could the best option for you. This is a full-service platform located in the UK, with more than 12 years of experience in ad monetization. A lot of publishers around the world use their native codes to stimulate users to click on more articles on the same site, or to increase it’s earning for referral traffic. Powered by a predictive engine, MediaFem provides publishers with abilities that are very important for digital media success, including A/B testing, intelligent reporting, and personalization features.
They pay Net53 terms and don’t charge any sum cost as they work with a Rev. Share model of 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
Trying different layouts for your ads will give you better results, but it can take time to test all of these layout choices. Alternatively, take a look into automation to test ad placements that are pre-defined, with different sizes and units for ads for each layout. To make the most revenue viable from the ads, you will have to continue to test layouts to find the ones that work best for your readers. Automated services can help you optimize your website by utilizing data from user behaviors.
Also published on Medium.