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Whenever you’re trying to monetize your website, it’s important that you know which platform is best for you. Here, we show you the best supply-side platforms for native ads in 2022 so you can get the most profit possible. 

A supply-side platform is a piece of software that automates the sale of advertising. SSPs are commonly utilized by online publishers to assist them in selling display, video, and mobile advertisements. While they are primarily used to sell inventory on websites and mobile applications, SSPs are now utilized to sell ad space for publishers in a variety of other channels, including DOOH and CTV.

These are really useful for native ads, which are one of the best ways to advertise your product or service. This is due to the fact that they are created to fit the look, feel, and function of the media type in which they appear. Native advertising is commonly found in social media feeds or as recommended content on a website.

 

So, if you’re trying to monetize your website with a SSP, then native ads are probably the best way to do so. Here, we put together three of the best SSPs for native ads in 2022:

1. MediaFem

MediaFem is a supply-side platform that links content websites with advertisers. To do this, it uses a programmatic platform, like Google Ad Manager, and charges a commission on on-site income generated by the program.

One of its best advantages is the use of Ad Styles. These pique the viewer’s interest on a deeper level, increasing the probability that they will click on the advertising and you earn more money. Another important benefit is that MediaFem offers non-averaged publishers a revenue share arrangement. It is also unaffected by the actual location of the publisher.

All video, display, mobile, and native formats are supported by MediaFem. Because of that, you may select from a number of placement choices, all of which can be tailored to your website’s design and look. To take advantage of real-time bidding, MediaFem provides a variety of header bidding choices. Besides, with mobile apps, MediaFem allows you to publish up to five adverts per page and three advertisements per screen.

MediaFem only pays out to publishers who have at least $100 in their account at the end of the month. If this occurs, the client will be required to wait 53 days for the payment to be completed. 

2. PubNative

PubNative is a mobile monetization platform that enables app publishers to implement and improve their revenue strategy by utilizing customizable ad units. Is a mobile publisher platform and programmatic ad exchange that offers sophisticated monetization solutions for mobile app developers and allows mobile publishers to optimize their programmatic advertising income through customizable connections (API, SDK, JavaScript).

PubNative allows mobile publishers to optimize their programmatic advertising income with its native-first strategy, unique cross-format optimization engine, and mobile header bidding solution. The company’s headquarters are in Berlin, but it also has offices in San Francisco, New York, Seoul, Beijing, and Bangalore.

3. Adform

Adform is one of the world’s largest integrated advertising technology businesses, providing software that buyers and sellers use to automate digital advertising. It is used by brands, marketers, and publications and employs over 850 people in 28 offices globally.

Is the world’s only worldwide, independent, and fully integrated advertising platform designed specifically for modern marketing. Adform FLOW, its proprietary enterprise platform, combines excellent user experience with a scalable, flexible, and open architecture to provide seamless administration of the whole campaign life cycle.


Also published on Medium.