Are you looking for the perfect supply-side platform for audio ads? Then check these ones!

Audio material has risen significantly in the previous several years. People are increasingly listening to podcasts, audiobooks, and music on their mobile devices. This implies that, with more than 65 percent of Americans listening to digital audio on a regular basis, it might be a terrific way to make money.

Audio advertisement is the automatic sale and placement of advertisements in audio material such as podcasts, digital radio, and streaming music services through the use of programmatic audio-specific publishers. This audio material is available for streaming on a range of platforms, including desktop computers, mobile phones, over-the-top televisions, and smart speakers.

 

To use this type of ads, you’ll need to access a supply-side platform (SSP) that helps you with the process. These are advertising technology (AdTech) platforms that coordinate and control the supply and delivery of ad inventory. They exist to boost the yield optimization of advertising space inventory on websites and mobile apps in order to minimize wasted space and maximize views.

There are a few SSPs that work with audio ads, but, to make your job easier, we put together the best three for you to use:

1. MediaFem

MediaFem is a 12-year-old ad network that connects content websites with advertisers using programmatic platforms and then charges a fee depending on the software’s on-site revenue. It has created a set of adjustable marketing guidelines that allow each advertisement to target individuals who are interested in the content being offered.

Publishers receive 70% of the money collected by MediaFem in exchange for displaying advertisements on the site. These percentages are never averaged among publishers and remain consistent regardless of a publisher’s geographical location.

Every 53 days, rain or shine, this platform pays publishers. PayPal payments are always made on the first of the month, including on weekends and holidays. All other payment options become available on the first business day of each month and may take longer to reach your account depending on the payment method you select.

2. Admixer SS

Admixer is a SaaS application that assists organizations in creating and managing various sorts of ad networks. The ready-to-use platform allows customers to create custom sorts of ad companies based on their needs and enables users to maximize network earnings in order to improve ad performance.

It is a monetization platform for publishers and app developers that provides access to Admixer’s direct demand, DSP and more than 100 reputable DSPs from a single account. SSP ensures GDPR and IAB-compliant advertisements with 100% risk-free demand. Besides, publishers can monetize desktop, mobile web, in-app, CTV, and out-of-home inventory with SSP.

3. AdsWizz

AdsWizz is focused on developing innovative and creative advertising solutions that rely on audio’s unique potential as a captivating medium while offering a relevant, personalized listening experience. AdsWizz’s audio-centric programmatic bidding solutions are developed from the ground up, allowing publishers to effortlessly monetize their audio inventory while simultaneously offering advertisers with a one-stop shop for audio-centric programmatic bidding at scale. This software package provides a technological basis that supports the digital audio advertising ecosystem, from dynamic ad insertion to the industry’s largest global audio marketplace to novel interactive audio ad formats.

 

Check Best Supply-Side Platforms For Interstitial Ads In 2022


Also published on Medium.