Do you have an American website and want to know how to monetize it with a supply-side platform? Here we show you the best way to do it.

If you work with websites in the United States, then you probably know that it’s not easy to call people’s attention, since the internet moves really fast and the competition is extremely tough. This is because that country is the third country with the most internet users in the world, only below China and India. The United States has more than 300 million people using the internet, which makes up approximately 95% of its population. 

That sounds like a lot, right? This makes the internet market so wide and opens the opportunities to make money out of a website. This can be done through a supply-side platform (SSP), which is a piece of software that automates the sale of advertising. SSPs are commonly utilized by online publishers to assist them in selling display, video, and mobile advertisements.


So, with this type of technology, you can show ads on your website and gain a profit out of the impact they have. However, not every supply-side platform works the same way, so you need to be careful with which one you choose since not all can be compatible with your expectations. Because of that, we gathered the best three SSPs for American websites for you to use:

1. MediaFem

MediaFem is a full-service supply-side platform with over 12 years of experience. It has a strong prediction engine that provides publishers with tools, intelligence reports, and customization options, all of which are crucial to success. It supports all video, display, mobile, and native formats. It also often publishes advertising. You have several positioning options to choose from, all of which may be customized to your unique taste and style.

One of its primary benefits is the use of ad styles, which allow you to attract the viewer’s attention on a higher level, resulting in better results and more revenue. Another significant advantage is that MediaFem provides a non-averaged income-sharing method for publishers that is unaffected by geographical location.

Before joining up, please review the content criteria at Also, keep in mind that this ad network only rewards publishers with at least $100 in their account at the end of the month. If this happens, the client will have to wait 53 days for the payment to be completed.

2. Adform

AdForm provides a complete collection of complementary tools for discovering, tracking, and connecting with your target audience across many media platforms. They have established the most open and transparent advertising technology platform on the market. Each product has excellent stand-alone capabilities and can easily be coupled with the rest of their advertising platform to increase results. All of this is supported by an open approach that integrates with other leading technologies and services to help you get the best results possible. 

3. Pubmatic

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. Its cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, Pubmatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

Also published on Medium.