Brave Browser belongs to Brendan Eich, creator of the JavaScript programming language and former CEO of Mozilla, and since January has begun testing a rewards program for users in which it returns 70% of the revenue generated by the ads they to view. These rewards will be paid in the form of Basic Attention Tokens (BAT) and may be withdrawn or donated to the creators most visited by users. BAT is a digital ad token based on the blockbind platform of Ethereum.

How it works

By default, the browser is set up for BATs to be donated, but the company is considering allowing them to be exchanged for gift certificates. Users who choose to withdraw their BATs can convert them into fiduciary currency through exchanges such as Coinbase and Uphold. Currently, more than 40% of Brave users are part of the rewards program, most of whom opt out of BATs – perhaps because they consider little money.

Ads that generate revenue are shown separately, as if they were notifications of the operating system, and do not hinder user navigation. In addition, even those who choose to enter the rewards program can continue to use Brave to block unwanted ads as normal. Eich further states that ads must conform to Brave principles, so they can not invade users’ privacy.

For now, they are part of the list of advertising partners such as ConsenSys, Home Chef, eToro, MyCrypto and Ternio BlockCard. There is also the possibility that Brave will work with partners who want to display ads when their sites are visited. In this case, the revenue will be split between the advertiser, Brave, and the user.

What we think about

Strategies like this have been seen before and still don’t show any real impact for the publisher or content creator.  We recommend all publishers that block access to those users with browsers such as Brave, this browser not only blocks ads that are part of the publishers’ income but also now try to get a piece of advertising revenue.


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