Antitrust regulators are shining a magnifying glass on tech giants for impeding rivals. In the case of Google, based on this situation, a fine was imposed that it seeks to dismiss in court. Antitrust Laws are a set of rules, applied by the Government of a State or blocks of States, which are intended to prevent anti-competitive behavior in the market. They intend to avoid the appearance of monopolies that affect consumers with unfair practices.
A monopolist is a seller (or group of vendors} that has the ability to modify the selling price of your product by changing the quantity put up for sale on the market. The essence of the economic concept of monopoly lies then in the “power over the price” that the sellers about a specific good or service. Monopolistic practices are all acts and agreements that imply not only the exercise of a power already acquired by the seller, to modify the price of sale of your product, but the search for said can.
Google is receiving strong attacks from the European Union for its “dominant position”. Google, a unit of Alphabet, has asked Europe’s second-highest court to throw out a 1.49 billion euro ($1.6 billion) fine imposed by antitrust regulators three years ago for hindering rivals from advertising for the online search. line. In the same order, the European Commission accused Apple of restricting, through Apple Pay, access to its competitors to key technology to offer payment services on iPhones or Ipad.
What Is All Of This About?
In its 2019 decision, the European Commission said that Google had abused its dominant position to prevent websites from using intermediaries other than its AdSense platform, which provided search ads. The Commission said that the illegal practices occurred from 2006 to 2016.
Google subsequently challenged the EU’s conclusion in the Luxembourg-based General Court. The company will present its case during a three-day hearing that begins Monday. The EU competition official’s assessment of Google’s dominance and the Commission’s decision that search and non-search ads do not compete was wrong, Google said in a court document. It also took issue with the Commission for saying that Google’s exclusivity, premium ad placement, and minimum ad clauses were abusive.
Google suffered a setback last year when it lost its court fight against a €2.42 billion antitrust ruling over its use of its own price comparison service to gain an unfair advantage over smaller European rivals.
What Is Going On At The US?
The complaint was filed after months of investigations carried out by federal and state antitrust agents, who sought to verify the power of Google and also carried out parallel investigations of other platforms such as Amazon, Facebook, and Apple.
In almost every state in the country, federal agencies, parliamentary committees, and prosecutors have launched various investigations against these tech firms, whose behavior angers both conservative officials, who accuse them of bias, and progressives, concerned about violations of the law. competition law and the strengthening of inequalities.
The Case Of Apple
EU antitrust regulators have accused Apple of restricting rivals’ access to its NFC chip technology, in a move that could land the iPhone maker a heavy fine and force it to open up its mobile payment system to competitors.
The European Commission said it had sent a statement of objections to Apple, detailing how the company had abused its dominant position in mobile wallet markets on iOS devices.
“We have indications that Apple restricted third party access to key technology needed to develop rival mobile wallet solutions on Apple devices,” EU antitrust chief Margrethe Vestager said in a statement.
“In our Statement of Objections, we preliminarily find that Apple may have restricted competition, to the benefit of its own Apple Pay solution,” she said. Apple said it would continue to work with the Commission.
“Apple Pay is just one of many options available to European consumers for making payments, and has ensured equal access to NFC while setting industry-leading standards for privacy and security,” the company said in a statement. a statement.
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Also published on Medium.